The Evinrude outboard motor was a phenomenal sales success from its launch in 1909

The Evinrude outboard motor has an interesting history.

Outboard Marine Corporation was the world's largest manufacturer and supplier of outboard motors. The early 1900s brought in motorized transport. It was becoming part of everyday life. 

Ole Evinrude invented the first practical outboard engine for boats. Evinrude placed an advertisement in a motor magazine to introduce his motor, drawing so many inquiries from U.S. and overseas readers that he decided to try large-scale manufacturing of his invention.

Friction between the partners forced Evinrude to sell his share to his backer in 1914 and depart, after signing a guarantee restricting him from the outboard motor industry for five years. The company continued without him, becoming a subsidiary of the gasoline-engine manufacturer Briggs & Stratton Corporation in 1926. 

In 1921 Evinrude was back in business, in a venture he called the ELTO Outboard Motor Company. His new offering was the Evinrude Outboard, a motor partly made of aluminum, reducing its weight by a third. Popular with the fishing fleets, this revolutionary engine outstripped sales of Evinrude's original boat motors within three years. It also attracted the attention of a competitor, The Johnson Motor Company.

The Evinrude outboard motor pictured is an attempt by BRP, the new owners of OMC Corporation to regain the previous market position of OMC.

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